
It’s beauty content exclusive to Long Island, from must-visit hair salons to innovative skin treatments at a spa near you. You’ll also find the latest news on trends and products. Plus, tips, tricks, and recommendations coming straight from Long Island-based beauty pros.
Why Are So Many Women Taking Creatine?
Social media is abuzz with posts from women singing the praises of this supplement for improving muscle tone, helping with sleep, and reducing brain fog. Does it work? See what science says about this popular compound.
Q: “Can Braces Make Me Look Younger?”
Michael Abrams, DDS, an orthodontist and periodontist at Manhasset Dental Arts, explains how correcting misaligned teeth can visually reverse the hands of time.
Celebrate the Beauty of Giving
The 8th annual Long Island Beauty Ball will be held on April 28th at Flowerfield Celebrations. Get all the details here.
The Undetectable Era on Long Island
Meredith Vandegrift, MD, a plastic surgeon in Huntington, explains the undetectable era of aesthetics. Spoiler alert: natural-looking results.
6 Ways to Make Your Fragrance Last Longer
If your fragrance wears off shortly after you spritz it, check out these six simple tips that will help you get more out of your scent.
5 Must-Try Tips from Social Media Pros
Massive followings, brand collabs, and paid partnerships: Find out how these beauty pros found social media success.
6 Winter Skin Tips from Long Island Estheticians
Cold temps, dry air, and indoor heating lead to dehydrated, dull skin. Long Island estheticians share their best hydrating and skin-protecting tips to get through the rest of the season.
Now Trending: Brown Mascara
Brown mascara is having a moment. Find out why we love the look and the best chocolate and espresso formulas to try.
14 Valentine’s Day Nail Ideas
We’re in love with these sweet nail designs from Long Island nail pros.
Let’s Get Pretty Social
Meet social media beauty pros Erica Taylor, Ian Michael Crumm, and Jennifer Conlon Pavelchak at the next Pretty Local Industry Night.
Long Island Has Two New Queens
Long Island Pageants names the 2025 Miss Long Island and Miss Long Island Teen. Photo: King Aaron Photography
8 Nail Polish Trends for 2025
Celebrity nail pro and Pretty Local Advisory board member Pattie Yankee forecasts the most-requested nail shades for 2025.
The Color of the Year: Mocha Mousse
Pantone’s Color of the Year is Mocha Mousse, a warm, reddish brown. See how it translates to hair, nails, and makeup from Long Island beauty pros.
I Tried It: Lower Face Tox
I tried lower face tox to soften marionette lines and lift jowls for the first time with Kavita Mariwalla, MD, a cosmetic dermatologist in West Islip. Here is everything you need to know about the treatment.
Q: “What Pairs Well With Retinol?”
Retinol is the gold standard for revving up collagen production and improving texture, but it can be irritating and drying. We asked three Long Island dermatologists what to pair retinol with to make it work better for your skin
3 Ways to Wear a Red Lip
The most classic lip shade is also the most intimidating. But, yes, you can wear red. Celebrity makeup artist Ashlee Glazer shares the how-to!
Meet Dianne Vavra of Vavra New York
Dianne Vavra, a longtime beauty publicist, found her second act in an award-winning vintage shop in Huntington.
What to Wear to Work: 5 Easy Style Updates
Personal stylist Brenda Gonzalez shares five key pieces you should have in your closet this fall.
Q: Why Does Curly Hair Cost More To Cut?
Curl and natural textured hair pros on Long Island tell us why curly haircuts often cost a pretty penny.
Q: “I Hear A Lot About the Mommy Makeover, But I’m Going Through Menopause! What Can I Do?”
Stephen T. Greenberg, MD, FACS, a double-board-certified plastic surgeon and founder and medical director of Greenberg Cosmetic Surgery and Dermatology, explains why the Menopause Makeover is the key to regaining confidence during and after menopause.

