It’s beauty content exclusive to Long Island, from must-visit hair salons to innovative skin treatments at a spa near you. You’ll also find the latest news on trends and products. Plus, tips, tricks, and recommendations coming straight from Long Island-based beauty pros.
8 Nail Polish Trends for 2025
Celebrity nail pro and Pretty Local Advisory board member Pattie Yankee forecasts the most-requested nail shades for 2025.
The Color of the Year: Mocha Mousse
Pantone’s Color of the Year is Mocha Mousse, a warm, reddish brown. See how it translates to hair, nails, and makeup from Long Island beauty pros.
I Tried It: Lower Face Tox
I tried lower face tox to soften marionette lines and lift jowls for the first time with Kavita Mariwalla, MD, a cosmetic dermatologist in West Islip. Here is everything you need to know about the treatment.
Q: “What Pairs Well With Retinol?”
Retinol is the gold standard for revving up collagen production and improving texture, but it can be irritating and drying. We asked three Long Island dermatologists what to pair retinol with to make it work better for your skin
3 Ways to Wear a Red Lip
The most classic lip shade is also the most intimidating. But, yes, you can wear red. Celebrity makeup artist Ashlee Glazer shares the how-to!
Meet Dianne Vavra of Vavra New York
Dianne Vavra, a longtime beauty publicist, found her second act in an award-winning vintage shop in Huntington.
What to Wear to Work: 5 Easy Style Updates
Personal stylist Brenda Gonzalez shares five key pieces you should have in your closet this fall.
19 Nail Ideas To Try Right Now
Need some nail inspo? We’ve rounded up 19 ideas for your next mani—from these statment-making snake print nails by Elle Gerstein to stunning solids.
Q: Why Does Curly Hair Cost More To Cut?
Curl and natural textured hair pros on Long Island tell us why curly haircuts often cost a pretty penny.
Q: “I Hear A Lot About the Mommy Makeover, But I’m Going Through Menopause! What Can I Do?”
Stephen T. Greenberg, MD, FACS, a double-board-certified plastic surgeon and founder and medical director of Greenberg Cosmetic Surgery and Dermatology, explains why the Menopause Makeover is the key to regaining confidence during and after menopause.
Breaking Beauty: Ron Robinson
Ron Robinson, cosmetic chemist and founder of the award-winning brand BeautyStat, shares how he got his start—right here on Long Island.
Beauty Book Club: Super Hairo
Long Island salon owner and author Nicole Cestaro discusses her new book Super Hairo.
Q: Why Is Melasma so Hard to Treat?
Sharon Grasso, an aesthetic practitioner and laser application specialist, explains why melasma is so challenging to treat and shares her go-to laser solution.
Fall Hair Color Trends
Samantha Grover, owner of Signature Hair Salon, gives us the hair color forecast this season.
Q: My Facial Skin is Starting to Sag. What Can I Do?
Hilary Bekelis, NP, owner of Hello Gorgeous in Babylon, shares her favorite non-surgical solution for lax skin.
Now Trending: Blush
Blush is back in a big way. Long Island makeup artists tell us how to wear it now.
Black-Owned Beauty On Long Island
August is Black Black Month. Check out local, black-owned hair, makeup, skin, and nail businesses.
I Tried It: Nanoblading
Nanoblading, an alternative to microblading, gave me fuller brows that look natural.
J.Lo’s Bridgerton-Themed Birthday Nails
Celebrity nail artist Elle Gerstein shares the inspo behind Jennifer Lopez’s whimiscal birthday nails.
All Eyes on…Whipped Lash Founder Jennifer Leveque
Jennifer Leveque, founder of Whipped Lash New York, tells us how a pandemic idea turned into a dedicated lash community.